Strategic Analysis

How is your business structured? What are its strengths and weaknesses? Is it well-managed? Where should it look for growth? Who are its main competitors? What is its mission? Does it market itself effectively? How is it regarded by its customers? What are its long-term goals?

These are just a few of the questions that publishers are (or should be) constantly asking themselves. These businesses need to test their assumptions, analyse their practices, and take a long, hard look at how they are operating, and what they are offering.

But finding the time to do this (and to do it objectively) can be a major challenge, with the necessary internal resources often scarce.

This is where I can help – by providing careful and balanced analysis from an external perspective, and by offering insights and advice based on nearly forty years of publishing experience.